Alice Barat 11073006

SPDMC Ms Marketing Connection

Msc Net Retailing Analysis

Unit 5G41 SPDMC

Strategic Planning for Digital

Marketing Communications

Alice Barat: 11073006

Monsoon. company. uk/Accessorize. co. uk


Alice Barat 11073006

SPDMC Ms Advertising Communication

Section 1: Issues and Aims

Section 1a: Challenges in the Business and Marketing communication 1a (I) Business Challenges - The Economy

The UK economic system has been influenced hugely by recession as 2009. The present economic down turn produced consumer actions change their very own shopping patterns, and they focus their spending on necessities. The alterations in customer behaviour that we get seen have a wide-ranging set of ramifications for businesses and public policy. They also raise new options for those that are either well positioned or perhaps who reposition themselves to serve consumers' new demands. Some examples of key issues and effects include:


ƒ Spending Time at Home and reductions in eating out have resulted in well-defined declines in restaurants' performance—additional declines will be imminent.


Ж’ Purchasing Frugally, Consumers continue to be manufacturer loyal in categories of high personal worth (e. g. personal treatment, liquor), nevertheless many are happy to try exclusive labels or value brands or more generally change all their retail outlet options. Moreover, consumers may stick to these alternatives if happy. 1 .

1a (ii) Organization Challenges -- Market Penetration Vs Industry Consumption Controlling today's environment in the economic world and recession, a business plan will come across being a difficult task, although it's also the right time to show that stores are on with the demanding task. Fashion retailers happen to be facing a difficult time due to the unexpected crash in the economy, which has led higher prices, consumer use as well as their disposable salary. 2 . Various other aspects include those who suffer from job loss and redundancy. Also increases in clothing prices between your high street suppliers in the UK and online promotions could affect Monsoon/Accessorize progress and probably cause company damage. Since government improved the VAT by installment payments on your 5%. three or more. Retailers was required to increase their rates too, which will caused Monsoon to lose 12% of their dedicated customers due to increased goods prices and changes on the some garment's fabric composition from 100% silk to 20% man made fibre and 80% polyester. Merchants and manufacturer owners must work hard to provide value-branded alternatives and solutions that better suit consumers' new purchasing preferences. 4. 1a (iii) Consumer usually spends and fascination

In the last decade, UK buyers have learned to adapt themselves with fast expansion, digital communication and technology. The world of ecommerce has been developing and growing at a tremendous pace. New technology has allowed UK consumers to purchase their favourite things with just a simply click. Effective m arketing interaction is vital for almost any retailer to be successful in today's extremely competitive on the net retailer, and e-shopping knowledge is vital, since typical consumers are becoming more busy and having less time to " shop around”.

" Consumer behaviour has changed tremendously over the last more than 20 years, but it have been evoluti onary and the seeds of change have been noticeable for generations”. (Kar 2010). 5. Consumer shopping practices have altered enormously during the last few years; a standard day out shopping can take up to 6 several hours. The purpose of buying online is to decrease shoppi ng time and the hunt for the proper size, which is often tedious if you are going coming from shop to look trying to find things you need. In the the past few years, consumers usually be spending more money on the latest trends via fashion to electronics, rather than the necessities of food. The number of disposable cash flow that buyers have is usually forever changing due to laws and the economic system. It has become appealing to have the most recent in anything, rather than getting the sufficient amount of necessit ies such as rent, meals,...

References: 16- Dave chaffy, 2008. elizabeth Marketing electronic Xcellence third edition


in the UK

22- Econsultancy, E-mail marketing: Statistic Comendium, 2009

23- Econsultancy, Email Marketing: Best Practice 2010,

24- Dave chaffy, 2009


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