Module Name: Business to Business Advertising

Module Code: MOD003055Level: 5

Academics Year: 2012/13Semester: Two

Component Leader: Dr Jonathan Pat (Cambridge)

Guidance: Answer Your concerns.

Word Limit: 3000 words

In determining the written text to be included within the optimum word limit please refer to Assessment Polices 6. 49 to 6. 60.

Written tasks must not go over the specified most of phrases. Regulation 6. 59 claims " abnormal use of terms beyond the stated phrase limit is reflected in the academic judgement of the piece of work which results in a lower mark being awarded to get the piece of work. ” Tasks will not be accepted without a term count on the cover linen.

Submission Day: This job must be received no afterwards than 5pm on Thursday 14th May possibly 2013.

A draw of absolutely no is honored for any job submitted following your published deadline unless action to the deadline has been accepted. See Evaluation Regulations 6. 40 to six. 45

Students may demand an extension into a submission deadline when circumstances outside the student's control have got arisen which in turn prevents distribution or are likely to result in significant underperformance if the original deadline is enforced. Students need to submit their very own request to a Faculty College student Advisor before the submission deadline. Please observe Assessment Legislation 6. 46-6. 57

Minimization Date: The deadline intended for submission of mitigation pertaining to this assignment is no later than FIVE working days following your submission date. See Assessment Regulations 6. 84 to 6. 97.

Additional details: This assignment must be completed singularly.

This project must be placed on a completed University Project Cover Sheet and accompanied by a completed University or college Assignment Receipt before submission.

Saxon Plumbing Services Birmingham Ltd*

Saxon Plumbing Providers London Limited (SPSL) begun in 2000 by two brothers – Peter and Harvey Blair. The company presently employs forty staff, nearly all which are centered at its Head Office in Southern region London, UK. Last year (2011) the company produced a proceeds in excess of £5. 0m and a low profit of £1. 2m.

Company History

SPSL specialises in industrial plumbing services for businesses situated in South Birmingham. Clients consist of: small and medium sized suppliers, manufacturers, distributors and insurance companies. The company has generated a status for providing a reliable, useful and friendly service. Offered the business's excellent standing, the majority of it is business is gained through word-of-mouth recommendation. Recently they have decided to develop its standing by growing an office in Manchester. SPSL has looked at a number of conceivable locations in Manchester, and has finally chosen a place north with the city middle. The expect is that the provider's winning formula for Greater london will work just as well in the Manchester place.

The Commercial Plumbing Marketplace

The industrial plumbing marketplace is highly competitive and is suffering from significant development. At the same time, it is just a very fragmented market made up of a large number of small to medium sized enterprises, with indifferent services and generally an undesirable reputation. SPSL is competing with both locally based corporations, and those that contain extensive countrywide networks. However , SPSL prides itself upon its ability to compete with additional firms through its good customer service, and fast emergency response moments of within 3 hours.

Service Provision

SPSL supplies a range of plumbing related services. Such as: leak repair, leak detection, drain cleaning, toilet restoration, radiators and general protection. All plumbers are totally qualified in most areas of domestic plumbing. In addition , they will regularly show up at training sessions on customer service plus the latest improvements in the sector. The company's service provision is definitely 24 hours a day, 365 days a year.

Marketplace Segments...


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